Podcast Launch: How to Create & Launch Your Podcast: Plus FreePodcastCourse.com! by John Lee Dumas

Author:John Lee Dumas [Dumas, John Lee]
Language: eng
Format: epub
Publisher: John Lee Dumas of EntrepreneurOnFire
Published: 2014-05-23T06:00:00+00:00

Your first episode should be your “About” episode, which we’ll talk about in the next step. Episode 2 and 3 should be ‘regular episodes’ of your podcast.

6. Episode 1: Your “About” episode

Your “About” episode should be roughly 5-7 minutes in length and focus on setting expectations with your listeners.

First and foremost, let your listeners know they’re in the right place: what’s your mission and goal with the podcast, and what will your listeners get every time they tune in?

Also, commit to a frequency. Let your listeners know when they can expect a new episode of your podcast. Stick to your frequency - this is critical to your success and for gaining that ‘know, like, trust’ with your listeners.

Finally, give your listeners a little background about yourself. Ideally, you’ll leverage this time to build that initial connection with your listeners.

7. Subscribe, Rate & Review

Subscribe, Rate & Review are 3 magic words for a podcast host. Remember these words!

While iTunes has been on and off when it comes to keeping up with the priceless real estate known as “New & Noteworthy” (which is almost solely based on downloads, subscribers, and ratings & reviews), your subscriber numbers and ratings & reviews do have a powerful impact on the growth of your podcast.

There are hundreds of millions of active users on iTunes who frequent the platform to search for on-demand, valuable content. While iTunes doesn’t reveal their algorithm to the public, I can pretty much guarantee that your ranking in iTunes is at least partially based on your number of downloads in the past 24 hours, your number of subscribers (which is not something you can ever “know for sure”), and your ratings & reviews.

The absolute best time to ask for your listeners to subscribe, rate & review is in response to the emails and social media engagement you receive from them.

For example, if one of my CTA’s on my podcast is for my listeners to reach out to me and let me know what their favorite part of a particular episode was (via email, via social media, or in the comments section of the show notes page), then when they do reach out (and if they provide positive feedback), I’ll reply with a thank you and a request for them to subscribe, rate & review.

Again, you can catch a complete video recap of the perfect podcast launch strategy via my free Podcast Masterclass. Visit ThePodcastMasterclass.com and dive in today!

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